MatInset Liquid Insect Control
MatInset Brand plays in the highly competitive market for insect and pest control. The non-spray formulation offering is commonly used in Brazil to combat a variety of insects from penetrating into homes through doors and gaps around windows, frames and gutters. Usually sold in 300 and 500ml bottle sizes, the structure has to allow easy squeeze in combination with a continuous stream of product that can be directed to a particular treatment area.
Charge ID developed an iconic form that became a new form language for the Brand. With most of the competitors packaged in metal cans, the use of pigmented PET allowed us to explore forms and integrate new safety features such as a child-proof cap with sealed threads. Various design elements were then incorporated into line extensions. A sprayer bottle and an aerosol applicator were later developed for alternative applications. The Award winning design continue to gain market share on this well-disputed category.