Estomazil Anti-Acid Powder
The Estomazil Brand is one of the most traditional names in OTC Drugs for heartburn and discomfort relief. As part of the Hypermacas portfolio of OTC drugs, Estomazil can be found in a variery of delivery forms. The re-launch of the Powder version represented a new set of challenges in manufacturing and packaging operations which had as primary objetive to maintain its contents moisture free during multiple uses.
Our creative process incorporated a comprehensive review of the category in Brazil as well as used inspiration from samples brought from the US and Asia. Our initial goal was to define and align on manufacturing capabilities and processes that could lead to an improved perimeter seal at the neck and thread areas. In adition to improving re-seal functionality, the form was sculpted to fit hands from various sizes and dexterity leves, ensuring a firm grip when torquing the cap to open and close the 100g bottle.