Charge ID is based in New York City, NY. We are a boutique Industrial Design firm with over 14 years experience in working with all size companies based in the US and abroad. Our approach is collaborative and multi-disciplinary.
Sergio Gedanke - Founder/ Senior Industrial Design Consultant
Sergio's experience spans across a wide variety of industries such as pharmaceutical, retail merchandising, automotive after-market products, beverages' structural packaging, health & beauty.
Born and raised in Brazil, Mr. Gedanke holds a Bachelor's degree in Industrial Design from FAAP and following a brief 2 year career in São Paulo, Sergio came to NY to attend PRATT Institute’s Masters Degree program in Industrial Design.
After graduating with honors in 1996, He had the opportunity to work on two global Branding firms, Deskey and Futurebrand. In 2002, Mr. Gedanke founded Charge ID, a small boutique firm focused on assisting multi-disciplinary Engineering, Brand and Marketing teams from clients like Reynolds, Restek, Hypermarcas, Nestlé, Target, Lowes, Kimberly-Clark and Merck among others.
An avid "Maker", when not at work or playing with his family, he is tinkering with the latest technologies in autonomous flying drones, aerial photography and giving lectures on Design process to academic institutions and major US Corporations.