Colgate/SoftSoap
CHARGE id was approached by Colgate’s Global
Marketing team to develop two unique liquid hand
soap bottle designs for the Soft-soap Brand. Both
designs had to share similar DNA for shelf
consistencies as well as allow labeling processes
flexibilities around sleeve and pressure sensitive
labels.
The new design language solution reinforces Soft-
soap brand as a market leader in the category and
represents a more contemporary form which follows
new trends in the category. Inspired by cosmetics
and beauty categories, the liquid hand soap bottle
integrates with the hand pump on a taller, slim and
elegant body. New formulation and artwork
refreshes the overall product appeal and distances
itself from copy-cats in private label. A foamer
version of the design share same inspiration and a
line yet provides more volume capacity and is
compatible with stock pump closures.
CHARGE id was approached by Colgate’s Global
Marketing team to develop two unique liquid hand
soap bottle designs for the Soft-soap Brand. Both
designs had to share similar DNA for shelf
consistencies as well as allow labeling processes
flexibilities around sleeve and pressure sensitive
labels.
The new design language solution reinforces Soft-
soap brand as a market leader in the category and
represents a more contemporary form which follows
new trends in the category. Inspired by cosmetics
and beauty categories, the liquid hand soap bottle
integrates with the hand pump on a taller, slim and
elegant body. New formulation and artwork
refreshes the overall product appeal and distances
itself from copy-cats in private label. A foamer
version of the design share same inspiration and a
line yet provides more volume capacity and is
compatible with stock pump closures.
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