Beta Version - Being Updated!!!
Leadership
Sergio Gedanke has over a decade of
experience creating and commercializing
successful products and packaging for major multi-
national companies. His portfolio includes designs
which have been granted patents for
pharmaceutical, food and beverage structural
packaging, and appliances.

Before opening CHARGE ID in 2002, Sergio
worked for two global Branding and Industrial
Design firms: Deskey Associates and
FutureBrand. At FutureBrand, Mr. Gedanke was
responsible for overseeing the creative output of
the design team as well as providing clients with
support in strategic and manufacturing matters.  

At CHARGE ID, Sergio has been able to combine
marketing and consumer insights driven-
strategies with manufacturing and technologies
expertise. This unique approach has elevated
CHARGE id reputation for bringing fresh and
innovative ideas to market while leveraging brand
and consumer’s experience. Mr. Gedanke holds a
B.A in Industrial Design from FAAP – Brazil and a
Masters of Industrial Design from Pratt Institute -
New York City.